In fact, Black Rifle CEO Evan Hafer has vowed to double their budget for advertising on the JRE. The Black Rifle CEO and former Green Beret had the following to say:
Joe is a great friend of mine. He’s probably one of the best men, I think, in America to be the voice for an entire generation. I learned a long time ago that when people are under fire you go shoulder to shoulder with them. You don’t back down.
Black Rifle’s mission statement is simple: “Serve Coffee and Culture to People Who Love America.” When you purchase coffee from Black Rifle, you’re actively supporting U.S. military veterans. Not only do they employ thousands of veterans from across America, but they also actively support the military community. Black Rifle’s BRCC Fund gives veterans the direct support, grants, training, and resources they need to adapt to civilian life.
If you are interested in purchasing from this great veteran-owned coffee company, they have plenty of roasts to choose from, each with its own quirky name. You could go with everything from their light Silencer Smooth Roast to their AK-47 Espresso Blend.
Black Rifle’s induction into the NYSE is something all patriotic Americans should be proud of as they truly support our brave military heroes that protect liberty at home. As CEO Evan Hafer stated:
People talk about, We are dedicated to veterans’. But, half of that is trash. It’s used as sound bite information for corporations to sell more sh*t. I want people to know when they step into the company that this is owned by the veteran community and I want the veteran community to take pride in that.
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